Customer relationship management questions.
Find Customer relationship management university examination questions in acaproso.com
| # | Question |
|---|---|
| 1 | With example describe briefly categories of customer churu Short answers |
| 2 | Justify which category marketers are needed to concentrate. Short answers |
| 3 | The task of any business is to deliver customer value at a profit. However in a hypercompetitive economy with increasingly rational buyers who are faced with abundant choices, a company can win only by fine turning the value creation and delivery process. Identify and describe brifly value creation and delivery sequence needed to be followed. Long answers |
| 4 | Customers can be classified into different categories based on the sequence of their brand switching or purchasing sequence or due to profit tiers to the organizations. With real practiced examples categorize customers with purchasing sequence criterion. Short answers |
| 5 | With examples explain why it would be advantageous for the service firm to segment the market. Short answers |
| 6 | With examples, discuss how customer value analysis approach can be applied to determine organisation’s strengths and weaknesses in relation to those of competitors. Short answers |
| 7 | Give clear differences between Transactional Marketing and Relationship Marketing. Short answers |
| 8 | Define Customer Relationship Management Short answers |
| 9 | Define customer value Short answers |
| 10 | Why might repeat purchases be so important for company success? Short answers |
Acaproso Login