Agribusiness skills ii UE Past Papers Questions.


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(2875) Question Category: Short answers

Write short notes on the following concepts

  1. Agribusiness
  2. Market intelligence
  3. Standards
  4. Break-even analysis
  5. Niche markets

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(2876) Question Category: Short answers

Explain what you understand by the term SWOT analysis and discuss how it can be used in marketing plan.

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(2877) Question Category: Long answers

Pricing strategy is an important part of the marketing strategy. What are the basic things to consider during agricultural product price assessment?

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(2878) Question Category: Long answers

Setting a product price is both a FORWARED and a BACKWARD analytical process. Discuss this statement.

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(2879) Question Category: Long answers

Direct marketing simply means that the business  is marketing products directly to the consumer . DIscuss various ways in which agricultural firms can undertake direct marketing.

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