Agricultural marketing management UE Past Papers Questions.


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(1426) Question Category: Long answers

Most African countries are in the turning point of building countries of industrial base whereby Agricultural industries cannot be ignored. Clearly, Discuss the role of marketing research in the management of these industries and what are the possible hindrances for effectively marketing research process.

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(1427) Question Category: Matching items

Match the items in column A with those in column B

Column A Column B

1. Market conduct

  1. Temporal utility
  2. Pricing efficiency
  3. Internal forces
  4. Market structure
  5. Customer satisfaction
  6. Bargaining power
  7. Marketing tasks
  8. Physical evidence
  9. Market segment

A. Market Integration

  1. Customer homogeneity
  2. Quality Standards
  3. Credible testimony
  4. Price stabilization
  5. Promotion of produce
  6. Competition strategy
  7. Marketing mix
  8. Marketing cooperative
  9. Skillful employee

 

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(1428) Question Category: Long answers

It is said that marketing serves as bridge between production and consumption. Discuss in what ways can marketing be contrary.

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(1429) Question Category: Long answers

Venturing in Agribusiness projects requires one to be more careful especially in marketing aspects of such a venture. Explain with relevant examples.

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(1430) Question Category: Short answers

Despite many cooperatives are not performing well in Africa, some urges that they are important. Explain why they can be important.

Answer / Solution

UNSOLVED


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