Customer relationship management UE Past Papers Questions.


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(1727) Question Category: Short answers

With examples explain why it would be advantageous for the service firm to segment the market.

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(1728) Question Category: Short answers

With examples, discuss how customer value analysis approach can be applied to determine organisation’s strengths and weaknesses in relation to those of competitors.

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(1729) Question Category: Short answers

Give clear differences between Transactional Marketing and Relationship Marketing.

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(1730) Question Category: Short answers

Define Customer Relationship Management

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(1731) Question Category: Short answers

Define customer value

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