Customer relationship management UE Past Papers Questions.

Why might repeat purchases be so important for company success?

Answer / Solution

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Review both Demographic and Psychographic segmentation strategies and show how they can be applied to formulate marketing strategies.

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A recruiting advertisement for airline cabin crew shows a picture of a small boy sitting in airline seat and clutching a teddy bear. The headline reads: ``His mom told him not to talk to strangers. So what`s he having for lunch?``.  Describe the personalities that you think would be

(a)attracted to apply for the job by that advert and

(b)discouraged from applying.

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