Services marketing UE Past Papers Questions.

What do you understand by the following terms as used in service marketing research.

1. Data Triangulation
2. Market Research

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Why would researchers in service marketing opt to triangulate their research data?

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Differentiate between the following concepts

1. Subjective and Objective approaches in service marketing research.
2. Basic and Applied research

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Very briefly and with the aid of a pictorial diagram describe important steps of service marketing research process.

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What form can a service marketing research output take?

Clearly describe 6 (six) different forms.

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