Introduction to agribusiness UE Past Papers Questions.

Negotiation is an art and skill, the key to effective negotiation is playing the game to win.

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UNSOLVED

Leadership is an art of getting others to get the job done. A leader decides on a particular style to use, but the choice of leadership style is dependent on the type , behavior, knowledge and motivation levels of the people to be led.

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Adding value to agricultural products beyond the farm gate usually has several times the economic impact of the agricultural production alone i.e agricultural producers receive a much smaller portion of the consumers` shillings than do food processors , especially processors who produce brand name items. Creating customer value is thus critical in builiding a profitable and substantial business. However , one must bear in mind that it is the customers` perception of value , not the procuders`, that is critical. Different customers have different perceptions of the added value; these perceptions correspond to their expectations of quality, service, convenience and selection . Using five elaboration points, give a brief account of what creates added value in agricultural products.

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Agricultural products are unique . Which of the following is not a unique characteristic making the supply of farm products different than most products?

1. The products are often perishable
2. The producers have a lot of market power because the buyers  need the food
3. There is usually one crop per year
4. The time it takes to change production levels are long , making decisions especially uncertain

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Consumers of agricultural products

1. Would gladly pay more if they understood the troubles of the farmer
2. Are the ultimate driver of the food system
3. Are extremely knowledgeable about prices in the supermarkets
4. Are always looking for the lowest prices

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UNSOLVED